Creating and delivering superior customer value is essential for organizations operating in today's competitive environment. This applies to virtually any kind of organization. It requires a profound understanding of the value creation opportunities in the marketplace, choosing what unique value to create for which customers, and to deliver that value in an effective and efficient way. Strategic marketing management helps to execute this process successfully and to achieving sustainable competitive advantage in the market place. Creating Customer Value Through Strategic Marketing Planning discusses an approach that is both hands-on and embedded in marketing and strategy theory. This book is different from most other marketing strategy books because it combines brief discussions of the underlying theory with the presentation of a selection of useful strategic marketing tools. The structure of the book guides the reader through the process of writing a strategic marketing plan. Suggestions for using the tools help to apply them successfully. This book helps students of marketing strategy to understand strategic marketing planning at work and how to use specific tools. Furthermore, it provides managers with a practical framework and guidelines for making the necessary choices to create and sustain competitive advantage for their organizations.
Planning For A New Generation Of Public Library Buildings Planning For A New Generation Of Public Library Buildings
The concept of modern libraries is moving toward interactive connections with information sources far beyond the immediate community. For the contemporary public library, this means connection to a network, with several terminals constantly online to the Internet. New library buildings must be constructed with these and other needs in mind. The public library director needs information that helps in understanding what is involved in planning for a public library building project. This applies whether the subject is a free standing independent building, a branch library, a joint-use facility with a museum, a senior academic library, a community or junior college library, or a school library. This book will help librarians and others learn what should be known about a project so that they may function effectively as part of the planning team.
Anthony presents current thinking and research on strategic planning in a usable, concise, and practical form. He offers concrete examples and field-tested methods and presents a synthesis of current research findings, writings, and experiences. He identifies and discusses in detail the five key elements in strategic planning. Clearly outlining the steps in the process, he examines environmental forecasting, customer/market analysis, strategic planning premises, internal assessment, mission development, strategic thrusts, and operationalizing the plan. Anthony includes over 25 forms, blank and completed, that managers in the past have found useful for synthesizing, recording, and presenting critical information in the planning process. He devotes an entire chapter to a complete example of one company's strategic plan, allowing other organizations to see how his principles and forms have been applied.
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